Author

Title

Publisher

Date

Format

Rating

Marketing

1

Beckwith, Harry

Selling The Invisible

Time Warner

1997

Audio

7

2

Bly, Robert

The Copywriter's Handbook

Henry Holt

1990

Book

7

3

Bly, Robert

The Perfect Sales Piece

John Wiley & Sons

1994

Book

6

4

Burgett, Gordon

Niche Marketing

Communication Unlimited

1993

Book

6

5

Canter, L. & Siegel, M.

Make a Fortune...Information Superhighway

Harper Collins

1994

Book

6

6

Cochran, Gary

Cashing in on Direct Marketing

American Business Seminars

1989

Audio

6

7

Judson, Bruce

Netmarketing

Wolff New Media

1996

Book

6

8

Keeler, Len

Cybermarketing

Amacom

1995

Book

6

9

Kremer, John

1001 Ways to Market Your Books

Open Horizons

1993

Book

7

10

Lant, Jeffrey

Cash Copy

JLA Pub.

1992

Book

8

11

Levinson, J. & Rubin, C.

Guerrilla Marketing Online

Houghton Mifflin Co.

1995

Book

6

12

Levinson, Jay Conrad

Guerrilla Marketing Excellence

Houghton Mifflin Co.

1993

Book

6

13

Levitt, Theodore

Marketing Imagination

Listen & Learn USA

1984

Audio

7

14

Nash, Edward L.

Direct Marketing: Strategy, Planning, Execution

McGraw-Hill

1994

Book

7

15

Nicholas, Ted

How To Publish a Book & Sell a Million Copies

Enterprise Dearborn

1993

Book

8

16

Nulman, Philip

Start Up Marketing

Career Press

1996

Book

7

17

Ogilvy, David

Confessions of an Advertising Man

Recorded Books

1989

Audio

8

18

Ogilvy, David

Ogilvy on Advertising

Vintage Books

1985

Book

8

19

Ries, Al and Trout, Jack

The 22 Immutable Laws of Marketing

HarperBusiness

1993

Book

7

20

Valli, G. & Zoble A.

Marketing

Bell Atlantic

1989

Video

6

 

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