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Secret #5
Generate Money Without Limits

Money: what is it? Everybody wants and needs it, but few really know what it is and how to generate it. Some people and groups associate money with immorality, guilt, and shame. Others understate the importance of money and try to live without it. But what is money and how can you have more of it without guilt or shame?

Money is not difficult to understand. It is a simple subject. Unfortunately, some people throughout history have worked very hard to make the issue of money complicated and confusing. Yes, the corroded mind has contaminated ideas about money just as it has with ideas about love, power, friendships, art, and so on. With the mind of a winner, you bypass all those contaminations. You do not need to waste time on them. By grasping the essence of money and wealth creation, you simply circumvent the irrationalities surrounding money.

Are you ready for this? Striving for money per se is boring and unfulfilling. Does this contradict what you have heard from others about money? If so, you are not alone. Striving for money is supposed to be a full-time activity that everyone engages in. Yet, if your primary goal is to get money, you will feel unfulfilled when you get it. The feeling is similar to: is this all there is to it? The ultimate goal of all human action is to achieve abiding happiness. So you need to do something other than strive for money as an end in itself to experience lasting fulfillment and happiness.

This secret reveals the nature of money. It also exposes a deadly trap you need to be aware of and avoid so you can generate money without limits. You will learn principles of wealth creation, which you can use to get rich. Moreover, this secret dispels myths about money so you can generate money while building self-esteem and happiness.

Money and Values

In advanced societies, people quantify the worth of products and services. In other words, they assign prices to products and services. By quantifying the worth of products and services in terms of price, money can act as a medium of exchange for them. Who ultimately determines the prices of products and services in a free market? Do governments or business leaders? No. Customers who participate in the marketplace ultimately determine the prices of products and services.

Why can't one person set prices in a free economy? Because if someone sets artificially high prices for a product, customers will purchase that product elsewhere. If that product does not exist elsewhere, entrepreneurs will arise to offer that product at a price customers will pay. In a free society, unrestricted competition will override any individual's edicts in the marketplace. The name of the system that prevents any individual, group, or government from arbitrarily setting prices in the marketplace is laissez-faire capitalism. Cyberspace and laissez-faire capitalism are inseparable.

So money is the medium of exchange for products and services among individuals. The more money a person has, the more products and services he or she can purchase. No wonder why billions of people want a lot of money. If this is so, should a person do anything he or she can to get more money to buy more and more values? No. Why not? The answer arises from the nature of values.

Values are contextual. They cannot be attained apart from a context. Values are another form of money, like energy is another form of matter. If values are purchased with illicit money, then those values are no longer values. They become disvalues over the long run. In other words, values acquired with illicit money are not assets; they are long-term liabilities.

For example, suppose a man swindles money from an unsuspecting individual. Eventually, he uses the stolen money to buy a car. No matter how great the car is, it is not a value to him. Why? Because values are contextual. Others will ask him about the car, and he will have to lie when explaining how he got the money to buy it. He will need money to drive and maintain the car. Where will he get this money? He will resort to the same technique he used to get the car. He will cheat others out of their money. What will he do when he needs another car? What will he do when he needs new clothes, or housing, or any other value? He will probably depend on fraudulent tactics to get money.

The bottom line is that the relationship between money and values is immutable. It cannot be faked, distorted, or evaded. As soon as you grasp the relationship between money, values, and self-esteem, all mystical and criminal notions suddenly become ridiculous.

In reality, you can only become prosperous by competitively producing values and trading those values with others. In the upside-down world, people do become rich using force and fraud. But that world is moribund; Cyberspace and the integrating mind will replace that world, bit by bit. In its place will arise a right-side up world where force, threat of force, and fraud are uncompetitive and thus obsolete. This means that faking reality to gain values will vanish permanently. Then what? What will this mean in day-to-day situations of money and value transfers?

Everyone will eventually survive through the virtuous dynamics of business. But not business as everyone knows it today. People will survive and flourish in a new-to-Earth dynamic: laissez-faire capitalism implemented in Cyberspace. Individuals will market and, in many cases, distribute values throughout Cyberspace.

Money is a medium of exchange for values. Values are those products and services that sustain and advance human life. Money is another form of values; values are another form of money. Those who seek to acquire money need to competitively produce and voluntarily exchange values. The amount of money a person receives will be in exact proportion to the amount of values he or she produces and trades. Force and fraud in the realm of money--or any other realm--are futile because reality cannot be contradicted. Sooner or later reality will assert itself. In Cyberspace, reality asserts itself almost immediately. When it does, those who use force or fraud to gain values will be further behind than if they never did anything.

Money is an effect. The cause of money is value production. Yet value production is not an unthinking, effortless task. It is a difficult, demanding activity. Value production requires clear conceptual thinking, long-range planning, goals, and disciplined action. Furthermore, value production requires an uncompromising commitment to reality, objectivity, and honesty. In other words, it requires constant effort in thought and action. And this does not happen automatically or easily. In fact, value production is hard work, very hard work. So why bother with the constant high-effort that value production demands? The answer resides in the nature of man.

Man is a conceptual being. As such, he has to achieve abstract, psychological values as well as concrete, material values. Abstract, psychological needs are just as important as concrete, material needs. Man's nature requires that he fulfill psychological needs such as self-esteem, as well as material needs such as food. Self-esteem is to the mind as food is to the body. Without it, the mind will wither away, leaving a dying or dead psyche. Self-esteem is the conviction that one is competent to live and is worthy of experiencing happiness. It makes one's life worth living.

What does self-esteem have to do with value production? The two are inextricably linked. Value production is the primary source of self-esteem; it is indispensable for psychological survival. The ability to deal with reality objectively, honestly, and competently is a requisite for value production. Business, which consists of solving problems, is the act of producing and marketing values that others need or want, and will voluntarily pay for. A person who successfully deals with reality to produce and market values will experience self-esteem. This person lives by the effort of his or her own mind, and knows that he or she is capable of living in accordance with reality.

There is no substitute for genuine self-esteem. Money, sexual conquests, hobbies, or awards will not suffice for the self-esteem that comes from consistent value production. What happens to a person who attempts to replace value production with other activities, such as sexual promiscuity, promoting altruistic causes, or stealing? That person develops a pseudo self-esteem and ends up faking success and prosperity. He or she becomes dependent on faking reality--through dishonesty, deception, and manipulation--to survive psychologically. Why bother? Today, with the mind of a winner available to youth and adults, no one needs to fake self-esteem, success, and prosperity. No one needs to fake reality. For, with the mind of a winner, anyone can earn genuine self-esteem, power, and prosperity.

Recognize and Avoid the Specialization Trap

Once upon a time there was a boy named Alan. When Alan was a little boy, he loved to watch television. Each evening he would watch his favorite shows after dinner. He liked the lifestyle of one of the characters in a program he watched. This character played an accountant, and Alan thought that this would be an agreeable lifestyle. Subconsciously, Alan thought that he should become a successful accountant like the character in one of his favorite television shows. He never articulated this thought. He simply imagined himself being a happy, prosperous accountant when he grew up.

A few years later, when Alan was ten, Alan's parents asked him what he wanted to be when he became an adult. Alan did not have to think about the question. He immediately and confidently replied with the answer, "I want to be an accountant when I grow up." His parents were surprised by the conviction in Alan's voice, but they were nonetheless glad that their son already knew what he wanted to be. Alan apparently knew what he was going to do with the rest of his life. From his parent's perspective, Alan's life was all set. He would finish school and then get a job as an accountant.

Alan's life progressed from childhood into adolescence and then adulthood. He completed high school and then went to college for several years. Alan earned an accounting degree from college, as well as some academic awards. His future looked bright.

Alan used his college degree to land a job at a successful accounting firm. He was happy with the pay, work, and environment. Everything seemed to be working out according to Alan's plans. He worked for a few years at his new job and was generally happy with his work. Others thought Alan had it made; they thought he would have a great life.

However, something was wrong. Alan could not yet put it into words, but he sensed that something was preventing him from growing into ever-greater realms of knowledge, achievement, prosperity, and well-being. He felt as if all the doors to opportunity and growth were slowly closing and they would lock him into a narrow existence for the rest of his life. He experienced spiritual claustrophobia. Strangely, no one in his office ever mentioned a word about this closed-in feeling. But he believed that others experienced a similar feeling.

Alan grew into his late twenties. Workers in his office thought that Alan was a success. In fact, everybody thought that Alan was a success. Everyone, that is, except Alan. Alan felt as if he was dying inside. But not being able to formulate his internal experience into words left Alan unable to deal with it. No one could understand how Alan truly felt about his work and his life.

Then one day after a lot of studying and reflection, Alan realized why he felt the way he did. He could now express in words what he had sensed at work. He knew that he could communicate what he was experiencing to anyone. After more than twenty-five years of living, Alan finally understood what had happened to him and everyone else who failed to achieve abiding success and prosperity.

What had happened to Alan? Why was this seemingly successful young man with a bright future losing the values of growth, prosperity, and happiness? When you understand what happened to Alan, you, too, can break out of an insidious trap just as Alan did.

With his new understanding of what was going on around him, Alan began to feel alive again. At first, Alan did not know how he would solve his dilemma. But he was excited just to know what was happening. He knew from past experiences that once he understood what the problem was, he could develop a solution. Almost immediately, Alan was growing again. He began to feel glad to be alive. Alan had not felt like that since childhood.

As his knowledge increased, Alan understood everything clearly. He grasped that he was caught in the specialization trap. That was his problem. There was nothing ambiguous about his situation. Alan soon learned that most professionals and working people fell into the same trap that he did. He was not alone, just as he suspected. Others never complained because they thought the specialization trap was normal. They believed there was no alternative. In short, they had surrendered to "the system"; they had succumbed to the upside-down world.

Fortunately for Alan, he never surrendered to such irrationality. He knew something was wrong and he was motivated to find out what it was. In a short time, Alan understood exactly what had happened.

Alan realized that his specialized job caused his slow spiritual death. Because of his specialized job, Alan had been growing farther away from the values of life. He had felt as if new knowledge, wealth, romantic love, and happiness were becoming beyond his reach. Inside, Alan had been dying, even though outside he was only in his late twenties. While his body was youthful, his mind was growing old. Alan had been caught in the specialization trap, which had prevented him from growing into new knowledge and limitless riches.

In fact, the upside-down world locks essentially everyone into the specialization trap. Few people escape that trap. Once people fall into the specialization trap, they usually remain in a narrow rut for life. If something unusual does not happen to them, they will die in the specialization mode without ever experiencing exciting prosperity and deep fulfillment. Fortunately, this does not have to happen to you. By becoming aware of the specialization trap, you can avoid it or break out of it. With the mind of a winner, you leave specialization behind forever. You go directly into the integrating mode. That mode, integrated thinking, is what generates unlimited knowledge, beyond-belief fortunes, rich romantic love, and abiding happiness.

The human mind is a reality-integrating faculty. It integrates knowledge without limits. Any mature rational mind can think in all directions of human knowledge. From science to art, history to money, psychology to sex, the human mind can integrate all knowledge. With reason and logic, the human mind develops knowledge without limits. That limitless capacity to generate knowledge is the essence of the mind of a winner.

So how can you avoid or break out of the specialization trap? Using the mind of a winner, you form concepts without limits. You consciously integrate those concepts into an endless array of thoughts and ideas. Some of those ideas will be ordinary; others will be extraordinary. As you generate a vast array of thoughts and ideas, you integrate them into principles. Those principles contain not just a large array of knowledge, but an infinite array of knowledge. Suddenly, you move into a realm of wide-open thinking. You soar far beyond specialized jobs, mystical minds, criminal minds, and the entire upside-down world. Those open-ended principles enable you to integrate past knowledge, present knowledge, and future knowledge. In other words, principled thinking lets you integrate all knowledge. Since knowledge begets knowledge, you continuously advance in new knowledge. That continual development of new knowledge lets you bypass the specialization trap.

Remember, the mind of a winner is a clean, honest integrating mind. And that super-competitive mind excels at: (1) identifying problems, (2) discovering solutions, and (3) generating millionaire profits through the virtuous dynamics of business.

In the upside-down world, most people think in narrow ranges of knowledge. The nature of their specialized careers and jobs prevents them from breaking into integrated thinking. Thus, they remain trapped in a closed thinking process. That closed-end thinking prevents profound excitement--the excitement that comes from high-effort integrated thinking. But all that will change. What guarantees that change? The freely competitive dynamics now flowing throughout Cyberspace. As the right-side up world replaces the upside-down world, individuals all over the planet will race to develop the mind of a winner. People will develop the honest integrating mind to survive. That will occur regardless of what any person or group says or does.

Once people develop the mind of a winner, which is starting to occur, specialized jobs will vanish. Individuals across the globe will become too powerful for pigeon-holed, dead-end jobs. With their awesome integrating capacities, people everywhere will take on new business responsibilities. As this occurs, people will leave their old specialized jobs behind forever. Their new business responsibilities will enable them to generate wealth for (1) their companies and (2) themselves. Each person who develops the mind of a winner will inevitably move into a world of exciting riches and abiding happiness. You can do this long before everyone else. You can develop the mind of a winner now and hold ground-floor advantages over the competition. Today the choice is: become specialized or become integrated. Tomorrow the choice will be: become integrated or face extinction.

Limitless Wealth Creation

Specialization blocks you from great wealth. Integration opens the door to great wealth. With just a little integrated thinking, you can produce rewards out of all proportion to the effort involved. However, constant integrated thinking and effort are the keys to unlimited wealth.

Reality is inescapable across time and space. No matter how far you travel or how long you wait, you cannot escape reality. Even if you attempt to evade reality in your own mind, reality never goes away. Regardless of what anyone says or does, reality exists, has existed eternally, and will always exist. So what does reality have to do with wealth creation? Everything; it is indispensable to wealth creation. For, wealth depends on one's ability to successfully deal with reality. Wealth comes from shaping reality into values for which others willingly pay.

You can generate wealth by shaping reality into material values such as cars, houses, computers, and so on. This requires the ability to accurately perceive the facts of reality, to grasp what is. It then requires the ability to identify the steps required to transform what is into what you intend to produce. Wealth generation also requires the ability to identify customers and market your values to them.

You can also generate wealth through abstract values such as services and new knowledge. Abstract values do not require rearranging physical reality as material values do. Abstract values require the generation of new knowledge from known facts of reality. For example, integrating known facts into new, valid concepts and ideas can yield advanced computer software. Such software can then flow through Cyberspace for mass consumption. Or, one can develop new electronic documents that build on existing works and deliver brand new knowledge.

The most important point here is that wealth creation begins with, and is controlled by, the human mind. Yes, the conscious mind is the mechanism that directs wealth creation. No other animal can even remotely create wealth because none possesses a conscious mind capable of conceptualizing and controlling reality. In the past, the corroded mind has been able to produce wealth. Yet, that mind has impurities that limit its power. In the future, the mind of a winner will produce all the wealth on Earth. It does not have impurities; it has no limitations. Thus, the mind of a winner easily outcompetes the corroded mind for power, wealth, romantic love, and happiness. Eventually, the mind of a winner will obsolete the corroded mind. The mind of a winner will leave the corroded mind behind in the mystical dust storms from which it arose.

The mind of a winner is man-made; it does not arise from nature. This mind is introspective and business-like. It is a focused mind, which enables it to understand anything with clarity. Because it is an integrating mind, it functions infinitely beyond the scope of memorization and specialization. In the computer/information age, you need to integrate knowledge, not memorize it, to survive. With the honest integrating mind, you do not become overwhelmed by the ever-increasing flow of information. You become excited. For, you snap each new piece of information into an evolving mind puzzle. That evolving mind puzzle eventually reveals a totally new success picture. You then use that success picture to lead you to the big money just as you would use a map to lead you to your destination.

You can get incredibly rich now by developing the mind of a winner before everyone else. In the near future, this will be the only way to get rich. For, the mind of a winner has no limitations on thinking or wealth generation. Thus, this omnipotent mind soars past the limited, corroded mind to capture all the wealth, power, and romantic love available on Earth.

Remember, wealth comes from the competitive production and voluntary exchange of values. With the mind of a winner, you interlock several money-gathering principles into powerful new knowledge. By taking action on that new knowledge, you explode into millionaire wealth. Like King Midas, everything you touch turns to gold.

You can use the following money-gathering principles for limitless wealth creation.

* Be the first to identify and penetrate a market
* Develop original, wanted values that do not exist elsewhere
* Produce universal values
* Produce maximum values that sell for minimum cost
* Design products so one effort can be multiplied many times
* Deliver more in use-value than the price you charge
* Continuously introduce new versions of your products
* Cultivate repeat business

Let's briefly look at each one of these.

Be The First To Identify And Penetrate A Market

This requires wide-scope knowledge and a solid understanding of market trends. If you see a newly emerging market before the competition does, you can be the first to serve that market. You can develop that market into a realm of unlimited opportunity. What are the advantages of being the first to identify and penetrate a market? You have the opportunity to set the standards and trends in that market. You also have a spectacular chance to gain market share dominance. Competitors will scramble to grab part of the market when they see that a viable market exists. But you will already be there setting the standards that others strive to follow. Being the first to penetrate a market does not guarantee long-term success. However, if you do identify a market before the competition does and develop that market with superior products and methods, you can become incredibly rich.

Recall some companies that were the first to serve a market. In several cases, people equate the name of products in a given market with the name of the company that established the market. Xerox, Kleenex, Levis Strauss, and other companies are synonymous with the products in their market. For example, people might say "Xerox this article so others can read it" or "Here is a Kleenex to wipe your tears" or "I'm going to wear Levis to the party tonight." Xerox stands for copies, Kleenex stands for tissues, and Levis stands for jeans. By being the first to penetrate a market, your company's name can be associated with the products in that market. As in the case of Kodak, Microsoft, and other companies, this can culminate in beyond-belief fortunes.

Develop Original, Wanted Values That Do Not Exist Elsewhere

You can generate unlimited income by producing new values that are wanted and needed by others. If you produce values--goods or services--that are not available anywhere else, you can create enormous wealth. Examples of such original values are specialty automobiles and the first personal computers. However, once others find out about your success, some will vie for your successful position in the marketplace.

Produce Universal Values

This is the most potent idea you can use for limitless wealth creation. It is also the most difficult. For, it requires that you cultivate wide-scope knowledge and hard-earned experience for untold years or decades. However, such wide-scope knowledge and extensive experience pay off handsomely. They empower you with the ability to produce values that are needed or wanted by all people everywhere at all times. Examples of universal values are Aristotle's logic, Titian's paintings, Antonio Vivaldi's concertos, Feyodor Dostoyevski's novels, Ayn Rand's philosophy, and Carl Sagan's astronomy. Youth through adult can benefit from all these values. Through vast integrations of knowledge and hard-earned experience, you, too, can develop values that benefit everyone. Such an all-encompassing market enables you to generate wealth without limits.

Produce Maximum Values That Sell For Minimum Cost

This is dependent on the previous money-gathering principle. You do not serve specialized or niche markets; you serve broad markets. How? By producing values that have a global appeal. Those values let you expand far beyond narrow markets to capture national and international markets. Why do maximum values enable you to get rich? Because of an immutable law of reality: the more people you serve, the more money you receive.

Design Products So One Effort Can Be Multiplied Many Times

This money-gathering principle empowers you by leveraging your resources. You gain maximum advantages out of the time, effort, and money you invest in producing values. How do you do this? You multiply a single product into many thousands or millions of products. For example, consider a book. You make one effort--typically an intense effort--to write a book. Afterward, you can multiply that one book by printing thousands of copies to sell to thousands of readers. Also, consider computer software. A software developer produces a product and tests it. Once the product works perfectly, the developer can multiply it by making millions of copies. Thus, the one effort to produce a software product can be sold to millions of computer users. Rather than serving just a few people with your values, you serve a multitude of people. As a result, your income increases to match the number of people you serve.

Deliver More In Use-Value Than The Price You Charge

This is an unbeatable money strategy first identified in The Essence of Success audiotape program (Earl Nightingale, Nightingale Conant, 1991). Does this mean you give more values to customers than they pay for? No. That would result in your business falling into bankruptcy. What it does mean is you deliver a value to the customer which provides him or her with greater use or benefits than the price the customer pays. For example, consider a music CD. The customer pays a small price for a music CD. However, that music CD can provide the customer with listening pleasure not just once, but fifty times or more. Another example is a book. A customer pays a small price for a book. If the book contains valid, useful information, the purchaser can use the material in the book to gain life-enhancing benefits. The purchaser can then come back to the book to glean values from it for years into the future. He or she can even pass the book to family members and friends so they can benefit from it. And the purchaser gains all this use-value for one low price. Why do you get rich by giving the customer greater use-value than the price you charge? Because the customer is satisfied with his or her outlay of money. He or she gains lasting value, usually from one low cost. That satisfaction is what motivates the customer to keep coming back to do business with you. The customer may even recommend your products to others. Customer satisfaction, customer loyalty, and customer advertising can make you rich.

Continuously Introduce New Versions Of Your Products

Around the turn of the twentieth century, Henry Ford revolutionized the automotive industry by applying the assembly line process to the production of cars. Ford Motor Company became more effective in the production of cars compared to their competition. This resulted in Ford becoming the dominant producer of cars at that time. Within a short time, other car makers adopted the assembly line process in order to compete with Ford. But Alfred Sloan of General Motors decided to offer several different models and continuously introduce new versions of its models. Ford, the market leader, had a small, non-evolving product line, which restricted the customer's choices. However, General Motors offered a diverse product line. It also continuously introduced new versions of its product line to attract new and repeat customers. This approach enabled General Motors to surpass Ford Motor Company in terms of market share and profitability for decades. Today, essentially all car manufacturers periodically offer the customer new versions of their products. Some do this at regular intervals.

This money-gathering principle can be applied to markets beyond the automobile. You can implement this idea with products that traditionally do not change. For example, companies publish books with non-evolving content. Some companies introduce these same books many years later with a new title or a new introduction and epilogue. But the content in these books remains the same. Thus, companies miss the opportunity to sell new versions of books to past customers, as well as attract new customers that did not buy the first version. You can apply this principle to audiotape programs, compact discs, and other traditionally non-evolving products. An effective way to introduce new versions of a product is to plan for them during the design of the first version. By consistently introducing new versions of your products, you can increase repeat sales and sell your products to more people in your market.

Cultivate Repeat Business

Getting a new customer to buy a product from your business requires hard work. However, getting an existing customer to buy another product from your business requires less work. The primary reason for cultivating repeat business is to increase sales in the most effective way possible. This can lead to increased profits. Offering original values, giving greater use-value than the price you charge, and introducing new versions of products can increase repeat business. If your customers need or want your products, and your business generates customer satisfaction, you can develop customer loyalty. That customer loyalty can make you rich. How? By increasing sales through (1) repeat business and (2) customers telling other people about your products.

Using these eight money-gathering principles does not guarantee that you will become wealthy. For example, you do not need to produce maximum values that sell for minimum cost. Yes, you can get rich by selling millions of low-priced computer software products. But you can also get rich by selling high-priced cars or jewels. The above eight ideas are principles of wealth creation. The goal is to figure out how you can apply them to your own specific situation.

Build Your Own Fortune

You gain genuine advantages by understanding the three basic economic eras or ages. Do not worry if you are not an economist. These three ages are easy to grasp. What are they?

Perhaps the well-known author Alvin Toffler best explained them. The three economic ages are (1) the agricultural age, (2) the industrial age, and (3) the information age. Let's look at each one.

The agricultural age began around 8,000 BC. Before that time, human beings lived in a hunting and gathering mode. They simply wandered from place to place seeking food. Then people discovered they could plant their own food and raise their own livestock. Thus, they no longer needed to wander from one location to the next. People began to settle down and establish farms to meet their own physical needs. The first human civilization arose as more and more people did this. This civilization, which arose between 10,000 BC and 8,000 BC, was a prehistoric civilization. Its people lacked an alphabet, writing, mathematics, and conceptual consciousness. Over time, this agricultural civilization became more sophisticated and included business, the alphabet, mathematics, written records, and conceptual consciousness. This agricultural age dominated life on Earth for nearly 10,000 years. Then the second era arose and essentially replaced it.

The industrial age began around 1750. The famous economist Adam Smith wrote The Wealth of Nations in the early part of the industrial age. In it, Adam Smith revealed the workings of a capitalist society based on an industrial economy. The industrial age replaced agricultural goods with industrial goods as the core of society's economy. Jobs shifted from working on the fields to working in factories. Technology shifted from hand tools to machines. Populations shifted from rural locations to urban locations. The new division of labor, as explained in Adam Smith's masterpiece, culminated in unprecedented wealth for the industrialized world. Opportunities for people to become rich, which did not exist in the agricultural age, became available in the industrial age. Some people became incredibly wealthy during this era, such as the Vanderbuilts, the Goulds, the Rockefellers, the Carnegies, the Fords. This industrial age dominated life on Earth for 200 years. However, the third era arose to dominate the economy.

The information age began in the 1970s. Knowledge, information, and data are replacing industrial goods as the core of society's economy. For example, look at the computer industry. Computers, the Internet, and information databases are replacing cars, bridges and industrial machines as the driving force of the economy. At the time of this writing, in 1997, the information age is still in its infancy. Nevertheless, information is replacing industrial goods as the essence of economic productivity. Jobs are shifting from factories to offices and even homes. Technology is shifting from mechanical machines to electronic appliances such as computers. Populations appear to be shifting from urban locations to suburban locations. Finally, the division of labor is yielding to the division of essence. Entrepreneurial jobs, as explained by business leader and author Mark Hamilton, are beginning to replace specialized jobs.

The shift from an industrial economy to an information economy presents an unprecedented opportunity. What is that opportunity? It is the opportunity to become rich--guiltlessly and without limits. Perhaps the greatest aspect of this new opportunity is that anyone can become wealthy. This opportunity is not for a select few; it is for everyone. Age, financial status, social status, educational background, even personal beliefs do not matter. As the information age replaces the industrial age, a radically new situation unfolds. Boring, routine, dead-end jobs that do not integrate with making money become obsolete. In their place arise exciting, dynamic, competitive jobs that directly integrate with making money. This is how you can build your own fortune.

Earl Nightingale said that luck occurs when preparedness meets opportunity. When you develop the mind of a winner, you become "lucky". For, you are prepared to cash in on the opportunities inherent in the division of essence workplace. As businesses transform from the division of labor to the division of essence, you, with the honest integrating mind, will prosper. A few businesses have already shifted from the division of labor to the division of essence. As they flourish in the information economy, other businesses will scramble to abandon the outmoded division of labor/vertical organization. Once a critical number of businesses transform or "re-engineer" into the division of essence/horizontal organization, everyone will prosper. Everyone will work for their own success, prosperity, and happiness.

In the division of labor workplace, most employees earn a set amount of income. Regardless of how productive they are, they earn about the same amount of money each week. However, in the division of essence workplace, employees' pay equals their productivity. An employee in the division of essence workplace is not responsible for one specialized task that is isolated from making money. He or she integrates with product development, marketing, accounting, and so on within his or her specific area. What is the result? That employee is in a position to generate unlimited money for the company and himself or herself. An employee's pay, in the division of essence workplace, is entirely dependent on his or her own productive effort.

What is the relationship between the division of essence and the mind of a winner? Creativity drives the division of essence workplace. In other words, the more creative you are in developing and marketing products, the more money you can earn. The mind of a winner, which is the honest integrating mind, is omnificent; it is the creator of all things. This mind is infinitely creative. Functioning within the laws of physics and mathematics, it has no limitations. The mind of a winner is clean, healthy, independent, and integrated. Thus, it generates limitless new concepts, thoughts, and ideas for unbounded creativity. Against the honest integrating mind, the corroded mind is puny, impotent, uncompetitive, obsolete. Yes, the mind of a winner and the division of essence are arising simultaneously. They belong together.

By grasping that the information age is in its infancy, you realize that there are wide-open territories just waiting to be explored. Moreover, there are no authorities to tell others what to do in this newly emerging economy. Productive effort and honesty alone are what deliver limitless prosperity. The independent use of one's own mind, productively and honestly, is the originator of all wealth.

Wealth and Happiness

What is the relationship between money and happiness? Is money a cause and happiness an effect? Or is money evil and a hindrance to happiness? Most people have heard contradictory assertions about money, ranging from "money makes people happier" to "money is the root of all evil." Upon close examination, one can see the relationship between the two. Moreover, one can see the primary role of wealth.

Money is a medium of exchange for values. A person produces values and exchanges those values for money. The more values one produces and exchanges with others, the more money he or she can accumulate. Then the person can use this money to produce more values and purchase values from others. This is a simplified explanation of wealth production. What about happiness?

Happiness is an effect, but money is not the cause, at least not the primary cause. The cause of happiness is the achievement of one's values. For example, say a person consciously values an enriching love relationship. That person then prepares herself to experience such a relationship. Later, she meets a man that she admires and they initiate a relationship. That relationship then develops into a growing love relationship. She may not explicitly grasp the dynamics involved, but she feels happy.

Happiness is an effect. The cause is achieving one's values. This presumes that a person has chosen a hierarchy of values. If a person holds money as a high value and earns it, he or she will experience happiness. The same is true of all values, such as self-esteem, romantic love, and aesthetic pleasures.

Ultimately, however, happiness, along with prosperity and romantic love, depends on one fundamental condition. Without this condition, one will not experience abiding happiness, prosperity, or romantic love. What is that condition? That condition is productive work. No matter how much money or material abundance one might have, productive work is essential to one's happiness. Even if a person wins a billion dollars in a lottery, that person would need to engage in productive work to experience abiding happiness.

Why would even a billionaire need to engage in productive work to achieve abiding happiness? Wouldn't that billionaire be able to buy his way to happiness? Wouldn't that person derive happiness from the unlimited consumption of material goods?

The reason every adult human being needs to engage in productive work is for physical and psychological survival. There is no more profound reason for productive work. One does not work for higher causes or altruistic reasons or duty to one's family, religion, or nation. One does not engage in productive work because of tacit or expressed obligations to others. The only reason one engages in productive work is for one's own physical and psychological survival.

In the case of the billionaire, or any individual who is financially independent, he or she still needs to work. In this situation, the individual no longer works for physical survival. The individual's material needs are already taken care of. He or she works for psychological survival. Only productive work can deliver the self-esteem that is needed for psychological survival. Sexual conquests cannot deliver the self-esteem needed for psychological survival. Neither can praying, hobbies, manipulating others, drug use, criminal "scores", killing, or any other activity. In the long run, the avoidance of productive work leads to the subconscious thought, "I wish I was dead."

Productive work is the foundation of happiness. It is also the foundation of prosperity. Productive work is indispensable to human beings. Producing more values than one consumes is the essence of a productive, happy life. Equally important is that no one can dictate to others what work to engage in. For some people, productive work might consist of landscaping, painting, composing music, or writing. For others, these may simply be hobbies. Others might choose teaching, healing, or engineering as their means of productive work. The guiding principle here is that productive work requires a long-range perspective, rational goals, a focused mind, and consistent effort. In other words, one needs to approach productive work rationally to experience abiding prosperity and happiness. One can apply this principle to all productive work, including janitorial work, sales, artwork, building a business, or any other productive activity.

If productive work is the foundation for all abiding happiness and earned prosperity, and essentially everyone wants to be happy and prosperous, why doesn't everyone engage in productive work? There is a two-part answer to this question. The first part deals with a deeply personal matter. That personal matter is a choice every human being on the planet has to make. Each person has to make the choice to exert the consistent high effort that productive work demands. In essence, each individual human being has to make the following choice: to exert consistent high effort or default to laziness. And that choice has to be made every day by every human being.

The second part of the answer is a cultural issue. The culture in the upside-down world cleverly works to foster laziness, incompetence, and criminal thinking. In other words, the culture subtly spreads a dependency attitude in the minds of people. As people absorb this cleverly promoted attitude throughout their life, they subconsciously accept it. People begin to think it is "cool" to take it easy, sit back, and let others do the work. Those who exert the constant high effort needed for value production are labeled as uncool, overachievers, workaholics, or other disparaging names. Some of those consistent hard workers are attacked, thrown into jail, destroyed. Attacked for working hard to produce objective values? Thrown into jail for delivering goods and services that everyone's life depends on? How could that be? Such are the dynamics that comprise the upside-down world.

By developing the mind of a winner, you will wield genuine power. With genuine power, you will leave that ridiculous world behind forever. You will eliminate floundering, perpetual truth seeking, endless losses, and unbearable psychological and emotional pain. Also, for the first time on planet Earth, forced poverty will become obsolete. Every person who develops the mind of a winner inevitably prospers without limits. For, each such person steps out of a stagnant irrational world and steps into a dynamic rational world.

Yes, by developing the mind of a winner, you, too, can say good-bye to the upside-down world. Furthermore, you can say hello to limitless wealth, profound happiness, and exciting romantic love--for the rest of your life.

With the mind of the winner--the honest integrating mind--you can generate money without limits. You can, with that rational mind, understand everything you need to know for unlimited wealth production. The days of thinking, "That's over my head" or "I can't understand that" are numbered. For, the honest integrating mind can understand anything in existence.

Now you know about using failure to boom into success. You also know about commanding the ultimate power system. You know how to clean your mind and develop the mind of a winner. And with that mind you can generate money without limits. The next secret shows you how you can live the life you've always dreamed about. With that secret, you will feel better, be more attractive, and become the person you were meant to be.

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